Criterion A
As the aviation world is rapidly switching to aircrafts with longer range such as the Airbus 380, entertaining passengers has been the major key towards building better reputation for airlines (Yu, 2008) for future incomes. Airlines such as Emirates Airline, Cathay Pacific and Singapore Airlines are widely known for their quality of the in flight entertainment systems. The aircrafts of today can keep travelers in the air for up to 18 hours and having an excellent entertainment system (Robertson, 2009) is essential in order to satisfy passengers. Good operating systems (Wagner, 2008) may include new features such as the Wi-Fi on board and not all airlines have them since it requires complex systems that may interrupt the communications of pilots (Tung, 2008). The ethical issue this portfolio will focus on will be peoples and machines where IFE systems are evaluated on its effectiveness on passengers during long flights. This is important as IFEs have great impacts on the health of travelers and the aviation industry.
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